To say the holidays are fast approaching feels like an understatement this year. While you’re swamped with end-of-the-year work meetings, arranging family trips or event schedules, trying to plan winter holiday festivities or keep up with annual traditions, and catching up on all those goals you said you’d definitely do at the start of the year (finish knitting a scarf, anyone?), it’s easy for focusing on your book sales to fall by the wayside amidst all the chaos.
This week, we’re here to help brainstorm 3 ways to market your book during the holiday season so you don’t have to!
3 Ways to Market Your Book During the Holiday Season
Season of Giving
In this current season, you may already know to focus on Reels on Instagram, to use Long Tail SEO on TikTok, and keep up with relevant trends on Twitter, but sometimes all of these methods combined don’t boost our organic reach (how many people see your posts without paid advertising) as much as we’d like. Putting in a little effort to interact with other accounts often leads to them checking out your content and increasing your own engagement.
Festive Flat Lays
This means that, while there are plenty of people who are your ideal audience, they may never sift through all the books available to them to find yours of their own accord. By interacting with and following readers and influencers who seem to like books similar to yours, you are increasing the likelihood that they will discover your book. If they love it enough to post about it on their feed, you may have gained some free advertising as well!
Holiday Hypotheticals
You’ll often have similar target audiences, and even sharing or promoting their books in your stories can have the potential positive impact of their readers finding they love your story as well! You can find these authors by regularly looking at the hashtags you use to promote your own books.
If you’re vibing with some of our ideas but simply don’t have the time to handle the holiday rush at work or home while devoting enough time to your book, Valkyrie Visionaries is here to help. We offer assistance running your social media engagement, creating graphics and reels to keep your feed fresh, or we can take festive photos of your book for you! Don’t hesitate to contact us if you’re ever looking for some extra help with marketing your book!